Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Josh Nelson's Million Dollar Webinar Strategy

Name: Josh Nelson's Million Dollar Webinar Strategy
Uploaded: 2021-11-18T13:00:03+00:00
Duration: 55 s
Channel: Joshua Nelson
Description: In this segment, Josh Nelson explains how he transformed a low‑performing Facebook webinar ad into a high‑converting funnel by replacing the direct…

18 Nov 2021 · 1 min

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In this segment, Josh Nelson explains how he transformed a low‑performing Facebook webinar ad into a high‑converting funnel by replacing the direct webinar invitation with a simple one‑page cheat sheet lead magnet. Prospects download the cheat sheet, then watch a brief video on the landing page where he thanks them, explains the cheat sheet’s value, and invites them to a live webinar that showcases detailed case studies of plumbing and HVAC businesses generating hundreds of monthly internet leads. This two‑step approach—cheat sheet → video → webinar—dramatically increased response rates, which he describes as "million‑dollar advice."

Chapters

I used to have my ads say, "Join me on a webinar. I'm going to show you how to triple your sales by getting your internet marketing right," and virtually no response to that. I changed it to a cheat sheet, so a simple one-page cheat sheet that they could download and get quick access to, and then on the landing page, instead of just giving them a download, there's a video of me saying, "Hey, thanks for requesting the cheat sheet. Here's what it is. Here's how it works. Here's how you can apply it in your business. If you want to see how to really get your internet marketing right and take things to the next level, join me on a webinar. I'm conducting it tomorrow at 10 AM." 10 AM, I'm going to really go deep on this and show you multiple case studies of plumbing and HVAC companies that are getting hundreds of calls via the internet every month. So changing the lead magnet on the front end from straight Facebook to webinar, take them Facebook to something simple like a cheat sheet and then straight from there to the webinar has worked really well. By the way, that's million-dollar advice right there.