Mastering Agency Growth: Unleash Your Potential with One Market & Lead Strategy

And so the first is having one target market. I know we all believe that we can be all things to all people, and maybe if we work with all businesses, that would work just fine. What we found is that when you choose one particular market, in our case plumbing and HVAC companies, you can position yourself in that space, you can become known, you can get clients to come to you prepositioned to buy, you can systematize your offering, and you can accelerate your growth. So in 2024, choose one vertical out of the universe of, of types of businesses that you can work with It will simplify your business, which can ultimately accelerate your growth. Number 2 is we want one lead generation strategy. There's lots of ways to land clients: Facebook ads, public speaking at industry events and associations, going to trade shows, creating content, running webinars, having a podcast. We find the agencies that go fastest find one particular client attraction mechanism that works best