Most agency owners drift into the new year and expect change

17 Dec 2025 · 1 min
1:01

In this concise advisory monologue, Joshua Nelson urges agency owners to intentionally design a better 2026 rather than hoping for improvement. He outlines a five‑step framework: (1) set a single, exciting yearly goal; (2) break the goal into monthly milestones; (3) group months into quarterly targets to know where you should be after each 90‑day period; (4) reverse‑engineer the key performance indicators (KPIs) needed to achieve the outcome and to monitor progress; and (5) enforce a hard stop at the end of each month to review results, identify what worked or didn’t, and adjust the plan. Nelson claims that consistently applying this process will give owners far more control over their business trajectory. He concludes by promoting a live December workshop for members of his 7 Figure Agency, inviting viewers to comment “workshop” for details.

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