Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Most businesses never calculate what it takes to hit their goals

Name: Most businesses never calculate what it takes to hit their goals
Uploaded: 2025-12-01T18:01:04+00:00
Duration: 1 min 14 s
Channel: Joshua Nelson
Description: In this segment, the speaker explains a practical framework for helping businesses determine the number of leads they need each month to achieve their…

1 Dec 2025 · 1 min

Watch on YouTube

1:14

In this segment, the speaker explains a practical framework for helping businesses determine the number of leads they need each month to achieve their revenue targets. He walks through the simple math of converting a desired outcome into required lead volume by using the average conversion rate from lead to sale and the average sale value. He then shows how to translate those lead requirements into a concrete marketing budget, offering tiered recommendations based on the company’s growth ambition—maintaining the status quo, moderate growth, or aggressive market leadership. The speaker also provides rule‑of‑thumb percentages of revenue that should be reinvested in marketing for each growth tier, emphasizing that many businesses underestimate the spend needed to generate sufficient traffic and leads.

Chapters

If we know that we need this amount of leads per month in order to hit that outcome, and we can do some simple math, right? We can help them figure out, well, what's your average conversion rate from a lead to a sale? What's the average value for a sale once you're in the home or once you're, you know, doing business with the client? And then you can really show them, all right, well, if you want to hit that target, this is what we're going to need to do. And the next thing you can do is really start to help them visualize their budget because a lot of businesses, when they think about their goal, right? They just think about in terms of here's where we want to go, but they never figure out like, okay, well, how much will I have to invest in my marketing strategy in order to make that a reality? And you can be the one to come in and say, hey, look, you know, if you want to stay where you're at in your business, you should probably be reinvesting this amount in marketing. If you want to be a little bit more aggressive, you want to kind of, you know, be in a growth-oriented mode, you probably want to invest this amount in marketing. And if you want to be super aggressive and you want to kind of be, you know, the industry leader, here's how much you should spend. And you can give them some frameworks in terms of what percentage of their of revenue they should reinvest in marketing. And a lot of times that's an eye-opener in itself because they start to see, wow, we probably need to spend more than we were thinking. And you kind of, you can justify it, right? If we want to create the traffic and we want to create the lead flow, then we're going to have to have the gasoline to light the fire.