Agencies waste money perfecting website design when prospects actually choose based on content. YouTube videos, short-form media, and case studies matter far more than graphics. Skip the design polish and make better work instead.
I think a lot of agencies focus— obviously you want to eat your own dog food, right? You want to have a really nice website. You want to make it look really polished and professional. At the end of the day, a lot of your prospects are going to choose you based on your YouTube videos, based on your short-form content, based on your client case studies. And so have a good website, have good content on there, but don't over-vex the perfection of the design and the graphics on your website.
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