Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

My Agency's EOS Scorecard | How To Keep Track of Your Agency's KPIs

Name: My Agency's EOS Scorecard | How To Keep Track of Your Agency's KPIs
Uploaded: 2023-08-25T20:57:01+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this video, Joshua Nelson explains how digital marketing agency owners can use the Entrepreneurial Operating System (EOS) to scale their businesses to…

25 Aug 2023 · 1 min

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In this video, Joshua Nelson explains how digital marketing agency owners can use the Entrepreneurial Operating System (EOS) to scale their businesses to seven‑figure revenues and beyond. He emphasizes the need to establish communication rhythms and to step out of day‑to‑day operations to avoid bottlenecks. The focus of the talk is the data component of EOS: a leadership‑team scorecard that is updated weekly before the Level 10 meeting. The scorecard holds the metrics each team member is accountable for, providing clear visibility into performance. From a marketing standpoint, Nelson tracks four key KPIs on the scorecard – weekly new opt‑ins, scheduled prospect appointments, average cost per lead, and average customer acquisition cost – and reviews them both weekly and monthly to drive growth.

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I wanna talk about EOS and really what it takes to grow and scale your digital marketing agency to 7 figures, multiple 7 figures, and beyond. As you grow, eventually you're gonna need to build communication rhythms and you're gonna need to remove yourself from the day-to-day within the business. Otherwise, you're gonna get bottlenecked. Um, but today I wanna talk specifically about the data component, which is the scorecard. Within your leadership team, you wanna have a scorecard that team member can know what are they accountable for What are the metrics that they're managing and that they're, they're really trying to improve? We have all of ours on a spreadsheet, and there's lots of different ways to track your scorecard. The idea behind the scorecard is every week it gets updated before the Level 10 meeting. From a marketing perspective, what I like to see on my scorecard weekly and monthly is how many new opt-ins did we have, how many scheduled appointments do we have with prospects within our niche, what's our average cost per lead, and what's our average cost to acquire a customer.