Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

My Consultative Agency Sales Process | Seven Figure Agency

Name: My Consultative Agency Sales Process | Seven Figure Agency
Uploaded: 2023-05-11T17:25:39+00:00
Duration: 59 s
Channel: Joshua Nelson
Description: In this segment, the speaker outlines a consultative sales framework for scaling a digital marketing agency. The process begins with filling the sales…

11 May 2023 · 1 min

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In this segment, the speaker outlines a consultative sales framework for scaling a digital marketing agency. The process begins with filling the sales funnel through various lead generation tactics such as cold outreach, webinars, podcasts, and joint ventures. Prospects are then moved into a discovery call—often merged with a strategy session—to assess fit and identify solvable problems. After the call, a "hot lead follow-up" sequence of communications is employed to convert interest into commitment, culminating in scheduling the next meeting to lock in a retainer-based engagement. The overall emphasis is on engineering each step to move prospects from curiosity to signed contracts while delivering strong results.

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I wanna talk a little bit about the Ultimate Agency Sales Process and what you can do in order to offer your services to clients, get them to say yes, get them signed up on retainer-based services. As you think about growing and scaling your digital marketing agency, we need to fill our funnel, we need to land clients, we gotta deliver great results. In our marketing, we've gotta get the prospect to raise their hand, whether that's through our cold outreach, through our webinars, through our podcast, through joint venture opportunities. From there, you wanna have a discovery call where you learn a little bit more about them, a little bit more about their business. Are they a good fit? Is there a problem that you can solve? Me personally, I tend to combine the discovery call and the strategy session into one call. And so I really think you wanna engineer what we call a hot lead follow-up. It's just a sequence of communications after that conversation that moves them from, "I was interested," to, "I'm sold." Make sure that you calendarize that next meeting. Let's go ahead and schedule our next call now so that we can get back together and get this party started.