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In this brief talk, the speaker outlines key warning signs to watch for when evaluating a marketing or service agency. The primary red flag is the lack of metric tracking and measurable results. The speaker stresses the importance of a clear, time‑based roadmap that outlines weekly and monthly deliverables. They also recommend demanding case studies or industry‑specific examples to verify the agency’s experience. Finally, the speaker points out that slow or vague responses to specific client questions often indicate the agency is white‑labeling work or passing it off to another party, rather than directly handling the client’s needs.

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