Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Offering one service usually becomes a race to the bottom

Name: Offering one service usually becomes a race to the bottom
Uploaded: 2026-03-21T16:01:39+00:00
Duration: 34 s
Channel: Joshua Nelson
Description: In this segment, the speaker argues that agencies or freelancers that focus on a single service—such as only offering Facebook ads—are vulnerable to…

21 Mar 2026 · 1 min

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In this segment, the speaker argues that agencies or freelancers that focus on a single service—such as only offering Facebook ads—are vulnerable to price competition because clients can easily find cheaper alternatives. By contrast, providing a bundled, comprehensive growth program that combines multiple services (e.g., Facebook ads, Google Ads, SEO, and web development) creates client stickiness, justifies higher fees, and drives faster growth for the agency. The core message is that diversification of services is a strategic advantage that prevents a race to the bottom and enables accelerated business expansion.

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Offering just one service is almost always just going to be a race to the bottom. So if you just do Facebook ads and you feel like, hey, you know what, that's going to be our thing, well, then it's easy for the client to look at Facebook ads and say, well, like, who else could do that for me? Who could do it for cheaper? Versus if you've got multiple services combined— Facebook ads, Google Ads, SEO, web development— and you're bringing not just these disparate services, but a comprehensive growth program that says, hey, I'm going to help you generate this outcome with this blend of services, that's when you become really sticky. That's when you can charge more. And that's when you're going to see more accelerated growth in your company.