One monthly 45-to-60-minute webinar on a high-value topic like lead generation or sales conversion can fuel your entire marketing engine. Promote it via email, teach something useful, then repurpose the recording across YouTube, podcasts, and short-form platforms. One webinar a month builds authority and keeps your database warm.
Chapters
once a month, some type of informational webinar. I'm showing up once a month for my industry. I'm sending out emails about the topic. I'm teaching for 45 minutes to an hour on how to get ranked on the search engines, how to run paid ads to generate leads and sales, how to convert more of your leads into book jobs. Whatever the topic of the day is, we want to all commit every single month to show up live and share the value, share the information. By doing that once a month, you're going to position yourself as an expert. You're going to have a reason to touch your database multiple times. You're going to have content that you can then load up onto YouTube, load up to a podcast. You're going to be able to load that into a system like GetMunch or Opus Pro and create short clips. One webinar per month can create so many follow-on benefits.