Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Paid Ads Aren't Just For Your Clients' Businesses... | Seven Figure Agency

Name: Paid Ads Aren't Just For Your Clients' Businesses... | Seven Figure Agency
Uploaded: 2024-03-28T19:11:00+00:00
Duration: 38 s
Channel: Joshua Nelson
Description: In this segment, the speaker explains how a niche-focused agency can effectively generate leads by leveraging paid advertising on platforms like…

28 Mar 2024 · 1 min

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In this segment, the speaker explains how a niche-focused agency can effectively generate leads by leveraging paid advertising on platforms like Facebook, Instagram, and Google. He emphasizes that while paid ads require upfront investment and typically have a higher customer acquisition cost, their impact is amplified when combined with cold outreach and inbound marketing tactics. By exposing prospects to the agency across multiple channels, the ads become more persuasive. He also stresses the importance of a nurture process that continues to engage leads—whether they initially schedule a call or not—so they can be warmed up and eventually converted into long‑term clients.

Chapters

Marketing lead generation in a niche-focused agency is extremely effective if you do it right. Running Facebook ads, running Google ads specifically, can really be the key to fill your funnel and to get lots of clients coming in. The challenge with marketing lead generation is you have to have some money to invest. Your average cost to acquire a customer obviously is going to be higher, but I really believe when you combine it with cold outreach and inbound marketing, your Facebook, Instagram, and Google ads become more effective, right? Because they're seeing you in other places, and ideally once they opt in, even if they don't schedule, even if they don't become a client, you've got a nurture process to warm them up and get them to become clients long term.