Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

People must see you many times before they trust you

Name: People must see you many times before they trust you
Uploaded: 2026-03-11T17:02:10+00:00
Duration: 48 s
Channel: Joshua Nelson
Description: In this marketing talk, the speaker emphasizes that repeated exposure—retargeting—is essential for building trust and converting prospects, especially in…

11 Mar 2026 · 1 min

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In this marketing talk, the speaker emphasizes that repeated exposure—retargeting—is essential for building trust and converting prospects, especially in niche service sectors like plumbing and HVAC. He outlines a strategy to become omnipresent within the target industry by identifying ideal prospects, delivering value through content, webinars, and podcasts, and capturing leads with magnets and guides. Once a prospect enters any funnel page, a tracking pixel is placed so the prospect is repeatedly shown ads across Facebook, display networks, and social feeds. This constant visibility raises the prospect’s confidence in the business, making them more likely to schedule appointments and be ready to purchase.

Chapters

Retargeting is a really important portion of your overall marketing strategy because somebody is going to have to see you not once, but they're going to have to see you many, many times before they start to know, like, trust, recognize you and do business with you. And what I'm always after is in whatever niche I'm in. So we work with plumbing and HVAC companies. I want to become omnipresent in that industry. And so I've got my list of ideal prospects. I'm putting out content, webinars, podcasts. I'm bringing them into my funnel with lead magnets and guides. And so the moment they hit one of our pages in any of our funnels, I'm going to pixel them. That way they're seeing me again and again and again on Facebook, on display ads, in their social feed. And when you develop that level of omnipresence, their confidence in you as a professional goes up, right? And they're more likely to come into your calendar and really show up prepositioned to buy.