Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

People Want To Buy From People

Name: People Want To Buy From People
Uploaded: 2021-08-13T00:00:25+00:00
Duration: 30 s
Channel: Joshua Nelson
Description: In this brief segment, the speaker argues that sales conversions are stronger when a human interacts directly with another person rather than through…

13 Aug 2021 · 1 min

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In this brief segment, the speaker argues that sales conversions are stronger when a human interacts directly with another person rather than through indirect channels. He references personal experiments with direct mail, FedEx envelopes, and priority U.S. mail, confirming that these methods do generate responses, but they fall short compared to a face‑to‑face encounter where the salesperson presents themselves as an expert and invites a call. The overall claim is that personal, in‑person contact yields the highest likelihood of a purchase.

I think people want to buy from people. And, you know, when you, when you present a human being in front of another one, I think you always have a better chance. That's— I could be dead wrong about that, Josh. I'm not sure. But you're right. I tested, you know, direct mail and it works. You know, it does. I tested sending— I don't know if you remember this— I would send FedEx envelopes to people or priority U.S. mail envelopes. And that works. But it doesn't work as well as somebody walking in with something physical and saying, hey, I'm here. I'm an expert, call me.