Use podcast interviews with clients as raw material for ads. The conversational footage feels more authentic than staged testimonials, and audiences trust it more because they're already used to hearing people talk naturally on podcasts.
Chapters
Now I'm a big proponent for in-person interviews because if I have a client that has a fancy podcast microphone like this and he's looking at me like this and the camera angle's coming from this way, we can cut that and use it as an ad. Yeah. And it dramatically outperforms someone looking into the camera that if I sit here and talk about how awesome 7 Figure Agency is and how, how amazing it's been for our agency, that's, that's great. But I'm using this fancy camera. People might not know who I am. Like, did Josh just pay someone on Fiverr to make a testimonial video? Obviously he did it right. But the podcast clips work so well in ads because it's what people are already used to seeing on. Yeah.