Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Podcasting is a Great Help for Niche Industries | Business Growth | Seven Figure Agency

Name: Podcasting is a Great Help for Niche Industries | Business Growth | Seven Figure Agency
Uploaded: 2022-10-06T00:00:13+00:00
Duration: 40 s
Channel: Joshua Nelson
Description: In this brief segment, the speaker explains how businesses operating in very specific markets—using chiropractors as an example—can quickly become…

6 Oct 2022 · 1 min

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In this brief segment, the speaker explains how businesses operating in very specific markets—using chiropractors as an example—can quickly become recognized authorities by creating an "echo chamber" of relevance. The core tactic recommended is to host a podcast that features interviews with established leaders in the niche. By aligning with these figures, the host positions themselves as a peer in the listener’s mind, effectively serving as a shortcut to gaining status and credibility within the targeted industry.

Chapters

When we're working in tight niches, like you said, like chiropractors, um, what we want to— we want to be a known name in that space, right? And so creating kind of a bit of an echo chamber is really important. And one of the ways that we can do that is by creating ourselves as a bit of a thought leader, but just sort of a person of note in this industry, right? And I think hosting a podcast is a really great way to do that because you are, uh, by interviewing leaders in your space, you're aligning yourself with them naturally, you know, like in the listener's mind you are on the same level as this person. And so it's a very quick kind of cheat code, I guess, to kind of getting access in the, in the mind's eye of our audience, kind of status in that industry.