A speaker explains how public speaking and on-camera training built credibility as an expert, then extended that authority to webinars, videos, and social media. The key: actually use the marketing tactics you sell to clients, so you practice what you preach.
Can you talk about how you made the transition from, um, you know, direct prospecting to doing webinars and advertising and promoting webinars and kind of positioning yourselves as the experts?
I did a lot of public speaking and trainings and things like that, and I learned very quickly that the person in front of the room is the expert. That carries over into, you know, into social media, into, you know, the way that you put yourself out there through— through— like you can see just through the videos that we did on the website. That's where, you know, we wanted to make sure that we were on camera speaking to our clients Just like— and one of the things that we do is we try to execute everything that we are advising our clients to do. So we're telling our clients they should rank their website through SEO. We're doing that, right? We're running paid advertising, we're doing social media marketing. All of the things that we're telling our clients to do, we want to be executing ourselves and leading from the front.
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