Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Practice what you preach and watch how your business grows. | Seven Figure Agency

Name: Practice what you preach and watch how your business grows. | Seven Figure Agency
Uploaded: 2024-02-01T20:24:26+00:00
Duration: 45 s
Channel: Joshua Nelson
Description: In this segment, the speaker emphasizes the importance of marketed lead generation for digital marketing agencies. He advises agencies to practice what…

1 Feb 2024 · 1 min

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In this segment, the speaker emphasizes the importance of marketed lead generation for digital marketing agencies. He advises agencies to practice what they preach by running their own paid advertising campaigns on platforms such as Facebook, TikTok, and Google, including retargeting efforts, to attract prospective clients and keep the sales pipeline full. He stresses that paid lead generation should be paired with inbound marketing tactics—building a list, capturing low‑hanging fruit, and nurturing prospects through webinars, podcasts, and similar content. While acknowledging a modest budget is required for paid campaigns, he presents this combined approach as a key strategy for sustained client acquisition.

Chapters

Well, number 3 is marketed lead generation. And as digital marketing agencies, we need to be eating our own dog food, running Facebook ads for yourself, running TikTok ads, running Google ads, being on retargeting, running your own marketing to get clients to raise their hand, to enter your funnel, to enter your sales process and become clients. We should all be doing some type of marketed lead generation in our agencies. I know that it works extremely well. It's one of the key strategies that keeps our pipeline full, I think it needs to be done in tandem with inbound marketing, right? So we're building our list, we're getting some of the low-hanging fruit, but then we're also nurturing them with webinars and with podcasts and things like that. You know, there's, there's a little bit of money to be spent on marketed lead generation, right? So that's, that's a big thing.