Build an inbound marketing machine by creating vertical-specific content like YouTube videos and podcasts. Prospects see your value first, arrive pre-qualified, and resist the sales pitch less. It takes time and consistency, but an email list multiplies everything.
one of my favorite marketing strategies is inbound marketing. And inbound marketing, really what we're doing is putting great content into the universe that adds value to our very specific vertical and gets people to be exposed to our value in advance and come to us prepositioned by entering the top of our funnel. Inbound marketing is interesting in that once you've got it up and running and you've got people finding you on YouTube and you've got people listening to your podcast and you've got people engaging with you in a variety of ways, they come to you very prepositioned, right? And the sales resistance is very low. But there's also a long gestation period here. You're not just going to do webinars and create video content and put this stuff online and automatically have a slew of people coming into your world, right? You have to do that over time. You have to be methodical with it. And it's something that builds up over time. Also, quite a bit more effective when you've got a list that you're sending all of that content that you create for inbound marketing purposes to.
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