Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Quality is crucial during lead sourcing. | Seven Figure Agency

Name: Quality is crucial during lead sourcing. | Seven Figure Agency
Uploaded: 2024-08-16T17:55:36+00:00
Duration: 58 s
Channel: Joshua Nelson
Description: In this brief talk, the speaker stresses that the often‑overlooked quality of prospect lists is critical for successful outreach. He explains that…

16 Aug 2024 · 1 min

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In this brief talk, the speaker stresses that the often‑overlooked quality of prospect lists is critical for successful outreach. He explains that thorough back‑end research can yield high‑quality contact details such as the actual business owner’s name, personal email, and sometimes a cell phone number. He reviews several data‑sourcing tools he has used, including InfoUSA (now Data Axle), SIC Code, and Apollo, noting that while these services can provide owner names and email addresses, their accuracy is limited because they rely on public data sources. He then highlights a platform called Politics, which he relies on heavily because it includes a live‑researcher component that can improve data precision beyond what static databases offer.

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often overlooked is the quality of the list of prospects that you reach out to. If you source your list and you do some research on the back end of it, you can get really high-quality contact details— the actual owner, their actual personal email address, in a lot of cases even their cell phone number. There's lots of great tools that I've used over the years, from InfoUSA, which is now Data Axle, to SIC Code, to Apollo, and other tools like that. Data Axle is pretty good. You can search plumbers of a certain revenue threshold in a certain geographic area. It will tell you how many contact records you could buy, now you can potentially acquire that list. What I found in kind of comparing the data sources that are available on the market, typically when it comes to like Data Axle, SIC code, they are going to give you the name of an owner potentially, and they're going to give you an email address. The accuracy, the quality of it isn't 100% because they're pulling from public data sources. One platform that I really lean on pretty excessively is Politics. They've got a live researcher component as well.