The Church Candy campaign succeeded by reactivating dormant leads at the right time. The speakers had built authority over years, then timed their offer to peak church season, converting prospects who had signed up but never bought.
And it's not that we use a special Facebook ad or a special hook. It was the right offer to the right audience and trust and authority that was built over time. Because all these people that signed up, they didn't just hear about Church Candy that week. I think it's the right offer to the right audience at the right time.
So good. So a lot of this was like a database reactivation play, unconverted opportunities, a built pent-up authority with the right offer coming right into a peak season for these churches.
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