Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Sales Success: Personality Traits That Close Deals

Name: Sales Success: Personality Traits That Close Deals
Uploaded: 2025-04-24T14:24:36+00:00
Duration: 1 min 40 s
Channel: Joshua Nelson
Description: In this instructional segment, the speaker outlines the personality and cognitive traits that predict success in sales roles focused on closing digital…

24 Apr 2025 · 2 min

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1:40

In this instructional segment, the speaker outlines the personality and cognitive traits that predict success in sales roles focused on closing digital marketing service deals. He recommends targeting candidates with a DISC profile high in Dominance and Influence (high Di) to ensure confidence, assertiveness, and strong interpersonal skills needed for frequent client conversations. He also advises using Kolbe assessments, seeking individuals who score high on Fact‑Finding (to discuss technical marketing concepts at a high level), high on Follow‑Through (to manage a steady prospecting cadence of 30‑50 contacts per month without boredom), and possess a modest Quick‑Start ability (to make on‑the‑fly decisions during sales calls). The overall message is that hiring should prioritize these combined traits to secure salespeople who can both talk the talk of digital marketing and sustain the repetitive, high‑volume outreach required for consistent closures.

Chapters

personality traits that will help you predict success in the sales roles, specifically your closure. You're going to want somebody that's from a DISC profile perspective is a relatively high Di. Di dominance, they've got the power, they've got the backbone, they've got the confidence to ask for the business and expect a yes, but they're also influential. They have great interpersonal skills. They'll have conversations, they'll like to get to know the person. If I had to choose one of the— I would choose higher Di, but still relatively high, high, because they're going to be talking to people all day. And if they hate that and they're not comfortable on Zoom and going to events and having conversations, they're probably not gonna wanna do this job long-term. So look for a high D, I role with the, for this particular sales role. And then I like to run Kolbe assessments for any role within the organization. And what you're looking for when you run a Kolbe assessment for sales is high Fact Find, high Follow Through, but you still need a little bit of Quick Start for this role. So high Fact Find is important because we're selling technical digital marketing services, right? We're selling how to get their company ranked, how to make sure we're converting their leads, how to make sure that those leads turn into sales. We need to actually have somebody that can talk the talk, not get super technical, but be able to talk the talk with a prospect at a high level and have a great conversation. Obviously, follow-through is important because they're going to be talking to prospects every single day, probably at least 30 to 50 prospects per month, having meetings, having relatively routine conversations. And if they're not relatively high follow-through, they're going to get bored of the redundancy of the role. And then the quick start's important because they've got to be a self- all-star, right? They got to be able to run with your process, make decisions on the fly when they're in conversations with their clients.