Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Scale Your Agency: How to Hire and Manage Account Managers for Growth

Name: Scale Your Agency: How to Hire and Manage Account Managers for Growth
Uploaded: 2024-02-19T15:05:23+00:00
Duration: 53 s
Channel: Joshua Nelson
Description: In this segment Joshua Nelson explains that agency owners must move away from personally handling client relationship management as the business grows…

19 Feb 2024 · 1 min

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In this segment Joshua Nelson explains that agency owners must move away from personally handling client relationship management as the business grows, because it creates a bottleneck that prevents scaling. He outlines a systematic approach to hiring account managers: first, identify the client count thresholds (e.g., 15, 30, 75) at which an account manager becomes necessary; then craft a clear job description, recruit the right talent, and implement structured onboarding and training programs. Finally, he stresses the importance of ongoing management of account managers to keep client engagement high, aiming for a monthly churn rate under 3%. When executed correctly, this framework enables higher client retention and sustainable agency growth.

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which means as you grow and as you scale, one of the first positions you need to get yourself out of is that client relationship management role, which is going through those reports and being the central line of communication with the client. If you're that person, you're gonna get bottlenecked. You're gonna get stuck. You will not be able to scale the business going forward. And so you wanna build a mechanism around this, which is as we grow 15, 30, 75 clients, What point do we hire an account manager? What's the job description of the account manager? How do we recruit? How do we onboard? How do we train? How do we manage that account manager to keep them engaging the client? To keep them retaining at a higher level than you even could as the owner within the business? And when you do this correctly, you'll retain clients, you'll have a churn less than 3% on a monthly basis, and you'll be having an impact.