Joshua Nelson's agency added 100 clients without new hires by using pods: one account manager plus two media buyers handling 30-50 ad accounts each. They focus on a single offer in the church niche, which keeps everything simple and scalable.
uh, Chris Rodriguez, one of the coaches, to help us develop our pod structure. Um, that has allowed us to take on 100 new clients. We haven't had to hire anyone. Now, granted, we are on a waitlist and people are signing up now to start in May because we have to hire people. So we basically found our capacity. We added 100 clients. Great. Now we got to hire people, promote promote. And, uh, those are things that we're working on over the next coming weeks. But, uh, yeah, our pod structure is there's an account manager who's in charge of communication with the clients, and then underneath the account manager there are 2 media buyers, both that oversee 30 to 50 client ad accounts. And because we're running the church niche, um, it's not like when I was working Cairo to where every offer was different, where it's like, okay, this chiropractor, it's a $27, uh, exam, x-ray, and consultation. This one, it's $47, but it's for spinal decompression, and this and this, this is included. Now for us, it's like every offer is basically the same. It's, hey, come to church. Like, the, the call to action we use is plan your visit. Like, that's what the offer is— come to our church, it doesn't cost you anything. And God loves you and we want to help you find your purpose, right? Like, that's the offer. And now it's so core.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
