Pick a niche by starting with what you already know from past work, then check if agencies already serve that market and whether you have client results to prove it. Narrow to four or five options and choose the one where you have real experience and proof.
Do you have like any suggestions on how they would go about selecting the niche? One of the things is, is do you have any past business experience in any of the niches? Like, do you know the terminology, the lingo, you know, what they look for in clients or the revenue size of each job? Or, you know, do you kind of know some insider information on any niche that maybe, maybe you're kicking around? Maybe you've got it whittled down to 4 or 5 niches that you're, you're possibly wanting to look into. And so I think if you— one of the home run deciding factors would be to look up niche agency marketing services and see if there's any even out there. I think maybe do that research, you know, and see if there's any niche agency marketing companies on Google or wherever you want to do the search. And then, you know, if you do have a general agency, then just see who maybe you've gotten great results for, and you could duplicate. You have one or two with a case study or with a testimonial that you could really leverage that for your new niche. And if so, I think that would be a good, a good way to choose, you know, your niche too.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
