Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Sell The Who

Name: Sell The Who
Uploaded: 2025-01-28T20:37:50+00:00
Duration: 43 s
Channel: Joshua Nelson
Description: In this concise monologue, Joshua Nelson addresses owners of digital marketing agencies who aim for high‑revenue months ($10K‑$50K). He argues that most…

28 Jan 2025 · 1 min

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In this concise monologue, Joshua Nelson addresses owners of digital marketing agencies who aim for high‑revenue months ($10K‑$50K). He argues that most agencies mistakenly believe they have a lead generation problem, when the real issue is positioning. By positioning themselves as generic "ad" or "SEO" experts and targeting a broad audience, they fail to attract ideal clients, leading to ghosting, ineffective ads, and stagnant revenue. Nelson advises agencies to shift focus from selling services (the "what") to selling the transformation and identity of the ideal client (the "who") and the concrete outcomes—more leads, higher revenue, and booked estimates—that the client will achieve. He concludes with a call‑to‑action to follow for more growth hacks.

Chapters

If you own a digital marketing agency, you're trying to hit $10K, $20K, or even $50K months, odds are you don't have a lead problem. You probably have a positioning problem. And it's the positioning problem that makes your dream clients ghost you, your ads tank, and ultimately keep you stuck at the same revenue month after month. Let me explain. Right now, most agencies focus on what and not the who. They pitch themselves as the ad expert or the SEO expert, and they try to target super broad. And by trying to appeal to everyone, you're gonna appeal to no one. People don't buy you because they want ads or SEO. They buy because they want the outcomes that your service can get. They want the leads, the revenue, the booked estimates in their calendar. Stop trying to sell what and start selling the who they will become once they have your services. Follow for more growth hacks like this.