An agency reframes upsells as strategic marketing enhancements tied to a client's 24-month plan. A $2,500 monthly retainer expands to $25,000 by layering services. Free strategy sessions with Josh generate multiple upsell opportunities each month.
Back then I was talking about upsells, but now really they are, they are strategic marketing enhancements so that I've set that, set the client up from day one on a plan that they know if they want to achieve their goals and objectives over the next 24 months and, and beyond, they're going to need to continue to invest more money. And where are they going to look to invest that marketing dollar? They're going to look to us. A significant portion of our growth has been strategic marketing enhancements. And something as simple as November, sending an email out, hey, do you have your marketing plan in order for 2022? Schedule, you know, your free strategy session with Josh. And next thing you know, I got 5 enhancements for the month of December.
So yeah, and I think it's something a lot of agencies miss because they, they have the retainer fee. No matter how much more they do, they've got that fee coming in. I think you've done a really good job delineating, like, here's our fee, but here's what we can do in addition as you grow, and kind of take that $2,500 base to, like you said, up to $25,000 a month.
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