Organic search and Google Maps are the cheapest, highest-value lead sources for local businesses. Start with on-page SEO: optimize title tags, H1s, meta descriptions, and content. Then build your Google Maps listing, earn off-map authority, and collect reviews to rank higher in both search and maps.
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and search engine optimization, making sure that that website is properly optimized for their city plus their service. We still find our lowest cost, highest value leads come from organic search and from the Google Maps. Making sure you've got a great strategy for your title tags, your H1 tags, your meta description, the pages that you put on the website, when done well, can have a big impact. When they do get ranked, it's gonna generate more clicks, more leads, and more sales for their business. It's gonna help them grow, it's gonna help them take things to the next level. Google Map optimization, there's very specific things you can do on the map listings to optimize it, off the map listing to build authority, with review strategy to help them build up their online reviews so they rank in the map and they rank organically. I think this should be the foundation of a comprehensive marketing strategy that you put in place for your clients.