Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

SEO isn’t dead — it’s transforming into “search everywhere optimization”

Name: SEO isn’t dead — it’s transforming into “search everywhere optimization”
Uploaded: 2025-11-24T18:01:15+00:00
Duration: 49 s
Channel: Joshua Nelson
Description: In this segment, the speaker argues that SEO remains vital, emphasizing that about 97% of intent‑based local searches still occur on Google, making it…

24 Nov 2025 · 1 min

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In this segment, the speaker argues that SEO remains vital, emphasizing that about 97% of intent‑based local searches still occur on Google, making it the dominant platform for now. While acknowledging the rise of AI‑driven question‑answer tools like ChatGPT and Perplexity, he predicts a shift toward “search everywhere optimization,” where businesses must ensure visibility not only on Google but also across generative search engines. The next decade, he suggests, will focus on integrating SEO strategies with these emerging AI platforms to capture user intent wherever it is queried.

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I don't think SEO is dying. I was looking at the data. We study this pretty closely. And while a lot of people are now using ChatGPT and they're using Perplexity and these other platforms to ask questions, still 97% of intent-based search for local businesses is happening on Google. So in the immediate moment, Google's still where it's at. And I think that Google search platform that they're running with is going to still be the 100-pound gorilla. And so there is going to be a transition to people using AI to find answers and to find service providers and to find local businesses. And so I I still think that's SEO. It's just search everywhere optimization instead of just focused on Google. The past 10 years has just been about Google. I think the next 10 years is around generative search. It's around making sure you do come up in Google, but you also come up in ChatGPT and whatever generative engine your customer's customer might be looking on.