Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

| Seven Figure Agency

Name: | Seven Figure Agency
Uploaded: 2022-03-10T01:00:08+00:00
Duration: 57 s
Channel: Joshua Nelson
Description: In this short commentary, the speaker highlights TikTok’s explosive growth, noting it was the most downloaded app of 2021—outpacing both Facebook and…

10 Mar 2022 · 1 min

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In this short commentary, the speaker highlights TikTok’s explosive growth, noting it was the most downloaded app of 2021—outpacing both Facebook and Instagram. He frames TikTok as an upper‑funnel advertising channel, similar to Facebook, where users are not actively searching for a product but can be reached with brand‑building messages. The speaker emphasizes that the TikTok Ads platform mirrors Facebook’s interface and terminology, making it easy for marketers already familiar with Facebook’s ad processes to adopt TikTok advertising. The overall message is a persuasive call to consider TikTok ads alongside Facebook ads because of its massive user base, comparable ad workflow, and scalability.

Chapters

What's the unique angle with TikTok? You know, it was the number one most downloaded app of 2021. I've been mentioning that a lot when I get asked about it. It's, it's, uh, so it's big. It's, I mean, more people downloaded TikTok last year than Facebook and Instagram. Point being, it's a very popular platform right now. Um, and it's, it's very similar to Facebook. So, you know, for all the reasons you would consider running Facebook ads, you should consider running TikTok ads. It's the same stage of the funnel. You know, it's upper funnel. It's people unlike Google who aren't searching for you. And you're just trying to get in front of the right audiences. It's also very similar to Facebook in a lot of ways behind the scenes, which makes it pretty scalable to build out if you're familiar with Facebook or comfortable selling it in Facebook's processes. The platform, when you were to log into TikTok ads, it's almost identical to Facebook ads. It's almost like how Microsoft Ads is with Google, where they've basically cloned it. So same kind of look and feel, a lot of the same terminology.