Two SEO professionals debate whether agencies should disclose the tools they use. One argues transparency actually strengthens positioning because clients pay for implementation, not the tool itself. Trust and consistent revenue from solid work beat the short-term loss of secretive clients.
Chapters
both of us being big SEO people and that being the genesis of how we got into digital marketing, what are your thoughts around AEO and where that's headed and what are you doing on that front?
Yeah. So I think a lot, and I think we even talked about it on my podcast a couple of weeks ago, is I think you're going to see people sink or swim. So there's people that are hiding behind what they're using and they don't want people to know, hey, this is the tool or whatever because They're scared that somebody's just gonna go replace them and they're gonna just go straight to the tool and then like fire you, right? It's the same thing whether it's call tracking, AI stuff, it doesn't matter what the tool or widget is that's going to do it. People still will not implement 99% of the time. So you're gonna be paid for the implementation of doing that. The more forward you can be about, hey, this is what I'm using and here's what we're going to do. You are going to set yourself up in a different tier. And yeah, you may lose a client or two along the way, but it will far surpass what you will lose if you tried to hide behind all of this stuff.
