Make five personalized connections daily: research prospects, comment on their posts, call them. Send short custom videos via LinkedIn or Messenger to stand out. Combine this daily grind with periodic touches to a larger list of 5,000 companies to compound results.
Ideally, you should be doing a minimum of 5 manual connections every single day. So that's why this is a daily process. If we've got a list of 5,000 companies and we're going to shot, you know, hit them a couple of times a month about our webinar, about our podcast, about our case studies, but we should be picking at least 5 of these prospects per day and connecting, right? Looking them up on social media, commenting on something they recently said and making a quick call. One play that we found really effective is if you're connected with them on social media, one of the, one of the best ways to get their attention is to record a quick little video. We're talking about 5 prospects a day, and we're just going to shoot a little video. If you send that on LinkedIn Messenger or you send that on Facebook Messenger or Instagram, it's going to get read and it's going to get some attention. And that's what we're after. Real live interaction and live engagement on a kind of a micro scale in addition to what we're going to be doing with the major list.
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