Sneak Peek - Seven Figure Agency Members Intensive

Maybe you've read our book, The 7-Figure Agency Roadmap, or you're in the Local Agency Success Facebook group, or you happen to be in our world because you're on the email list and you're kind of getting content from us, and you're wondering like, what's, what's the 7-Figure Agency coaching and mentorship program all about? Like, what's included? I thought I'd just kind of share a peek behind the curtain. We have our members intensive coming up later next week, and I recorded a video for the members kind of outlining what we're going to be covering and kind of what it entails. So So I thought it'd be great to kind of share that with you. If you're interested in learning more about it, just to see if it might be a fit for you in your digital marketing agency, you know, having access to a peer group, having access to best-in-class information, and kind of having access to a plan to energize you and take your business to the next level. So watch this quick video. If it sounds like a fit, we'd love to connect and chat more. If nothing else, maybe it'll just, you know, answer some questions in your mind in terms of what this is all about. Check it out. Alright guys, what's up? I am super excited because next week is the 7 Figure Agency Members Intensive. It's going to be awesome. Couple of you guys have asked, you know, a little bit more about the logistics, a little bit more about what we're gonna be covering. I just wanted to make sure I came on live kind of gave you guys the lay of the land, kind of get you excited about what we're going to be covering. You all should have— those of you that registered to attend virtually should have received a packet like this with the workbook in it and some other resources that we're going to be going through during the intensive. If you got it, you know, just give me a yes in comments or something letting me know you've got the workbook and you're excited. Of course, if you're coming live, we've got this earmarked for you and we're gonna be going deep on this. So let me just kinda share my screen and we can dive in. I'll walk you through logistics, what's happening, what we're gonna be covering. I'll try not to make it too long, but I do wanna give you an idea what to expect and kinda what the timing of things will be. So the member intensive this time around, for the first time ever, we're gonna be doing it live in Miami and virtual simultaneously. Team's been working really hard to make sure the technology's synced up. We believe it's going to be a really good seamless experience. I'm gonna be live and in person in Miami with our team, and then Jeff and a couple of our VAs are gonna be on Zoom, so you'll be able to watch me and engage in the live portion of the training, and then when it comes out to breakouts and when it comes into getting Q&As, when it comes to the group engagement on Zoom, you'll be facilitated by none other than Jeff Fisher. And a number of our mentors also are going to be virtual. So you're going to have access to, you know, a completely different group. We're expecting about, I would say, like 50 to 60 of you guys on Zoom and probably like 20 to 30 of you guys live in Miami so we can make it very interactive and very personable. So you're watching this now, just so I know, and I'm kind of watching the comments. Give me a yes, give me an I'm excited, give me a You know, something that way I can know that this is, this is getting streamed correctly and you guys are seeing what I'm putting out. So first things first, when it comes to the intensive, first things first, on Wednesday the 9th, we're gonna focus on the fundamentals, right? This is the close of the year. We're starting to look at 2021. We're starting to plan out kind of what the objectives are for the new year? Awesome, I'm seeing pumped, man, seeing you live, can't wait to see you, I'm excited to see you guys too. Okay, so we're gonna start by focusing on the fundamentals. As we're looking at 2021, it's a great time to reset and be okay, there's lots of things we could be doing, let's focus on the key things that are gonna move the needle, the things we wanted to do monthly, the things we wanna do weekly, the things we wanna do daily, and let's make sure we're clear on those key activities and those key fundamentals. So we're gonna start with a really nice, clean reset and baseline on the fundamentals, 'cause it's fundamentals that win. It's fundamentals that will move your agency forward. From there, I really think one of those key fundamentals, one of the things that everyone, or at least most of the 7 Figure Agency members that get success do, is they plug into the association. Within their niche, right? They find the association, they find out when their events are, and they find ways to align with that association. So we're gonna be doing an association engagement roundtable. So I'm gonna talk about the benefits of being in the association, kinda how to plug in the association. We're gonna talk high-level about the specifics. We've done that at some level in the past. So this time we're gonna bring in some of the members that have done great speaking at events, exhibiting at events, direct mailing to the association, and just kind of hear from them. We'll roundtable, what have they done? What's worked best for them? What ideas can they share to help you as you look at 2021 and start to think, okay, one of the things I'm gonna do is I'm gonna plug into the association. So, you know, figuring out when the events happen, thinking about which ones you're gonna attend, thinking about how you can approach the leaders of those associations to position yourself to potentially do some webinars or potentially to speak. At some of those events. Earmarking the time in your calendar in advance, knowing, okay, there's gonna be some big event in my industry happening in, you know, June of 2021, making sure you've got that blocked out and you've earmarked the financial resources to participate because this is a big play that can really move the needle going into 2021. So I'm excited about the engagement, Association Engagement Roundtable. From there, Before we add a lot of stuff to the top, I want to carve out a nice window of time, probably a good portion of the day on, on Wednesday the 9th, preloading 2021. I really believe if you think in advance and you look at the 12-month calendar and you start to think about, like, what webinars are we going to run, what vacations are we going to take, What key things can we run for in terms of campaigns? What events will we be at? And we plan that stuff in advance. We can think hard once while we're at the intensive. We can get it on paper. We can get it fleshed out. We can feel really organized about the new year, especially as it relates to our goals, especially as it relates to our targets, especially as it relates to our KPIs. We can think really hard once and then put ourselves on on the easy track, right? When you're on the easy track, you don't have to rethink every month. You don't have to think, oh, what am I gonna do? What's the content gonna be about? What events do I need to— You research it once, you plan it out once, and then you just stay on the track, right? And you move forward down that track as fast as possible. Really what I wanna do is give you a plan for 2021, help you put the blinders on so that you can spend the majority of the year executing and not reinventing and rethinking and reworking everything. So if that sounds good, if you think that just that's going to have a big impact on you, both to close this year, but also to position you for slam dunk success going into the new year, give me a yes, give me something, 'cause I think that's gonna be an extremely powerful session, extremely powerful process. Now, it's not lost on me that a lot of you guys are interested in systems, procedures, building your team, being a better leader, kind of thinking about how you can free yourself from the day-to-day in the operations. And so the thing that's had the biggest impact on me in my business with my business partner Dean at Plumbing and HVAC SEO has been putting a leadership team in place. And we think that, you know, using EOS, the Entrepreneur Operating System, has really been a game changer for us and a lot of the other agencies. If you think about 7-figure agency and you look at the, you know, the Accelerate Mastermind and the Elite Mastermind, the Elite Mastermind being the members that are doing 7 figures and beyond or very close to it, most of them have implemented EOS. And, you know, just the process of having the leadership team, the process of doing Level 10 meetings, the process of having a scorecard for each of your employees, the process of, you know, You know, having a ritual to grow and operate your business has been a game changer. And so I'm gonna talk about it, but I'm also gonna bring in the company that implements EOS for us within our business, and there's two representatives from their company that are going to be doing a session on Entrepreneur Operating System and how to implement it. And we're gonna really make one of the key focuses of it the whole idea of your accountability chart, building out that accountability chart. So this will give you, even if you've never heard of EOS, a great foundation. If you've already started with EOS and you've already got EOS implemented, I promise you, don't feel like, "Oh, I can check out on this one." You've never fully implemented it, right? I know that we haven't fully implemented it. And so being in these types of sessions just to refine your understanding of it, and you know, there's always little nuance things that you're like, "Oh man, you know what I'm not doing?" those 5x5 meetings, or I haven't really fully grasped the scorecards I need to put in place for our team. Every time you go through these sessions on EOS, you're gonna learn something new, it's gonna make you a better leader, and it's gonna make your operation that much more efficient and effective. So that's the plan for day one. Lots of great information, lots of great content, lots of great clarity on the goals, the objectives, and the plan for 2021. Now, day 2, we're gonna focus a little bit more on the execution side of the equation and retaining clients, delivering results, and really making sure we're doing a great job by the clients that we serve. So, first session's gonna be what I call the Retention Roundtable. I'm gonna talk high-level about retention, the key strategies you wanna think about going into the new year to put your arms around your clients, create a world-class experience, you know, help them understand the value and really retain your clients at a world-class level. And I've tapped a couple of the members that are doing really well from a retention perspective and asked them to be on a panel. So you'll hear from me, but then you'll also hear from some of the most successful members on what they're doing from a retention perspective. How are they reporting? What are they sending in the mail? What cool ideas and initiatives have moved the needle to keep their clients with them longer. It's gonna be superpower. I'm, I'm, I'm really excited about that particular session. Now the other thing we're gonna do that I'm really pumped about is this whole idea of sending a welcome kit in the mail to your clients where they get a box and they get some goodies inside of it and there's a package that helps them understand what to expect in the experience is extremely powerful. We've been doing it for years in our agency. I know you guys all got it when you joined Seven Figure Agency, and I always get, hey, wow, that's cool, hey, I need to do something like that in my agency. And some of you have done it, like Josh Konigsberg and some of the others, and it does have an impact. The clients are extremely impressed, and if we can impress them out of the gates, they're more likely to stay, and they're more likely to stick around. But while it's an easy concept, I'm gonna make a box, I'm gonna buy some tchotchkes, I'm gonna put it in there, every time someone signs up, we're gonna push it out in the mail, When it comes to putting it together, it's often more complicated than it seems on the surface. There's so many little micro decisions to be made. So Yesenia, my wife and business partner here at 7 Figure Agency, has completely shortcutted this process. She's taken every element from the design of the box to the tchotchkes to the sources for where you can buy them to the welcome package that you can put inside the box and everything in between, um, and she's created a complete swipe and deploy. So at the intensive, we're going to be unpacking that box, we're going to be unpacking the resources, and we're going to be setting you up to shortcut this process and have your own world-class welcome box and world-class welcome experience so that when you get a client, they get something really impressive in the mail, you look like a rock star, client is super impressed, and that should significantly improve retention rates. Then we've got some great sessions from some of our really successful members. We're gonna have Josh Konigsberg do a session on how to 10x your organic rankings for your clients. He's rolled out a really cool strategy where he can literally 10x the number of keywords that his attorney clients rank in multiple cities and markets around their service area. And so he's gonna do this case study style, he's gonna explain kind of how they do it, He's gonna explain the strategy and he's gonna show you how you can do the same for your clients. Really, really, really powerful stuff. And then we have the people's champion, Tony Ricketts from LawOnline Websites. He did a 10-minute tactic at the last intensive that literally just blew everybody away. It was awesome. It was like a deep dive on how to structure your content to really improve the results for your clients. But it was only 10 minutes and everyone was like, man, we need more, we need more details, we need more. Specifics, and so Tony volunteered to do a deep dive session on how to supercharge your content strategy, and that's gonna be, it's gonna be great. I mean, these two sessions, you're gonna get great ideas on how to really move the needle, get better results for your clients, really be head and shoulders better than your competition in how you deliver for the clients that you happen to serve, and really feel good about what you're doing is best in class, and really feel good that you're knocking that out, out of the park for them. From there, of course, we're gonna take a lunch break. We're gonna come back and we're gonna celebrate progress. So we've been asking you guys to submit your numbers. Where were you at the last intensive in terms of monthly recurring revenue? Where are you now? Every time we get together, we wanna recognize you for moving up those rungs. And so we're gonna do that, but we're also going to recognize our 7-figure members. And we've had, you know, almost 27 agencies that have been part of 7 Figure Agency go to 7 figures over the last couple years. Not all of them will be with us, but a handful of them will be with us in Miami. So we're gonna have that 7-figure agency panel come up, and we're just gonna pick their brain. Like, how do they do it? What do they do different? What's working for them right now? How are they landing clients? And give you guys the ability to ask questions and kinda mastermind with million-dollar agencies who have actually done it and are doing it and can share great insight. I'm gonna wrap up with a session with Danny Barrera. And we know Danny's been extremely instrumental in helping you guys kind of think about how do you land clients? How do you do cold outreach to grow the business? And he grew from $15,000 to over $120,000 in monthly recurring revenue. And at this stage in his business, he's extremely focused on operations. He's extremely focused on how do I systematize this? How do I make sure that everything's getting done for the clients that we have at the highest level possible and make sure things aren't falling through the cracks? And how do we make sure it's super efficient? And so this is something he's laser-focused on right now in his business. And so he's gonna be running a session on how to systematize your operations. which I think is gonna be epic. I'm super excited about that particular session. So there's going to be a lot of other things that we cover throughout the intensive. Would love to hear what you're most excited about, kind of in terms of what we've unpacked here. What are you most excited about learning? What are you most excited about putting in place? And go ahead and just pop that into the comments or the chat for me. And what I wanna finish up with here I hope this is still running live. Give me a like or a yes or something if you're still seeing me. You're gonna probably come for the content. Oh, I wanna learn this, I wanna learn that. But the value you're gonna get is from the infusion of energy that you get being around the other successful agencies. And that's whether you're live in Miami or you're, you know, on the Zoom session. So carve out the time, give this your undivided attention. You will get value. It will get you jacked up and excited for closing this year strong and really hitting the ground running going into 2021. I'm super excited to see you there. I'm super excited to see the difference that this session will make for you in your life and in your business. So if you have any questions about the logistics, let me know. You now have the high-level overview of kind of what's happening when on Wednesday and Thursday. Mastermind members, we will be live on Friday. So if you're part of the Accelerate or Elite Mastermind, you know, live and in person, we're gonna start on Friday, 9:00 AM. We'll go to about 5:00. If you're not here, we will still be broadcasting via Zoom. Out of the 45 Mastermind members, I think we're gonna have about 20 with us live and in person. So we'll have a live contingent in Miami and we'll have, you know, a virtual contingent online. And again, Jeff, Michael Borgeltz, some of the others that are attending virtually are gonna help facilitate the virtual experience. I'm gonna help facilitate the live experience. We'll do like we always do, right? The Ninja Hacks contest, and then we'll break into masterminding and hot seats. So just for those of us that are live and in person, plan on Tuesday night, if you're in early at 7:00 PM, there's gonna be a welcome reception. That's at the Marriott on the 7th floor by the pool deck. Just know like that's available. We'd love to have you. There's gonna be more posts about this in the Facebook group. But plan on attending that. Wednesday night, the entire group that's live, we're gonna go to dinner at a restaurant that we've reserved nearby. So don't make any other plans, like spend the time, hang out, get to know the other members. Let's break some bread, let's hang out. That's gonna be Wednesday night. And then Thursday night, Mastermind members will be going to dinner at a really nice restaurant nearby as well on Thursday night. So live and in person, that's the plan. That's kinda like plan to participate in all of that stuff if you can. Virtual, we're going to kick off on Wednesday at 9 AM. Jeff will be facilitating. I've got a whole virtual team that's going to be there making sure that the stream is working and that you're hearing me and that you're hearing Jeff when you need to. During the lunch breaks, Jeff plans to keep an open meeting. So, you know, grab your lunch, eat it at your desk. You'll have speed coaching time with Jeff to get your questions answered, to engage with the other members. Um, and then Jeff's going to kick off on Thursday morning at 8 AM Eastern time for speed coaching. So if you want to log in early, get your questions answered, get some feedback, you can plug into that. Even if you're live and in person in Miami, if you wanted to be on that speed coaching, maybe from your room or maybe from the lobby, if you want to log in to the, to the Zoom session and get some questions answered directly from Jeff He'll be there from 8 to 9, and they'll kick off the main session at 9 AM on Thursday. So this went longer than I expected, but that's the plan. Um, if you have any questions, let us know. I'm super excited to see you there, and I'll