When organic referrals aren't working, spend on ads. Target $200 per scheduled call with a 70% conversion rate in 90 days. A $1,000 ad budget generating enough calls to close one client covers the cost and breaks you even.
Once you have your proof, it's going to be hard, but spend money on some ads. If you don't have, um, the way to go out and get these referrals organically, just spend some money on that, on, on ads. We look at things the way we look at our numbers. We're okay spending up to $200 just for someone to schedule a call with us. Because we know 70% of the people we talk to will sign up within the next 90 days. When you're starting off and you don't have those resources, but let's say that you get— you have $1,000 that you can spend in ads, you borrow it, okay? And you get enough calls scheduled, and you need one of them One person to sign up and pay, you know, a setup fee, and now you're back even.
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