Joshua Nelson says agencies waste time recruiting before defining the role. Write out daily responsibilities, expectations, pay range, and how the hire affects your margins before you post anything. A clear job description attracts better candidates and protects your bottom line.
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As you think about attracting great talent, you need to start with position and role clarity. I think sometimes we kind of get ahead of ourselves. I need someone to do SEO, right? And so we say, oh, let's put an ad up for SEO and let's go hire that person. Like, what is that position? What is it that they're gonna do day in and day out? What are their expectations? What could we pay for that role? How does that impact our gross margins, right? We need to get really clear on the position and get that role clarity as the first step before hiring for any position within our agency. What I recommend is you put together a job description, which is here's the vision for the role, here's what the expectations are, here's what the compensation would be, here's some of the key traits we'd be looking at to hire somebody in this role. Has to start there as you look to attract world-class talent.