Consultants should stop offering flat fees and instead start by asking clients their 12-month revenue goal. Then break that into concrete metrics: required leads, conversion rate, and average transaction value. This lets you build a real plan and justify your pricing instead of guessing.
where when you meet with the client and you ask, hey, where are you at right now? What's your goal for the next 12 months? You know, you need to start doing that, right? Because you can't actually develop a plan without that information. Some of you guys, that's new information. It's like, okay, I need to start asking that question. Others of you are asking— and what Jonathan is suggesting is take it to the next level. All right. If there is a million-dollar goal, what does it actually take to make that a reality? How many leads would they need to generate? What would their average conversion rate need to be? What would their average transaction value need to be? So you're, you're building a plan based on metrics as opposed to just phantom, oh, my program's $2,500 a month. You know, I don't know if I'm actually gonna get you there, but let's, let's give it a whirl.
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