Agency owners should track just a few metrics that matter: monthly client goals and strategy sessions needed to hit them, the percentage of clients in regular reviews, churn ratio, and revenue and profit figures. Everything else is noise.
Without getting too complex, you should have goals and targets that are being tracked on a monthly, quarterly, annual basis. And the KPI for that usually is how many clients do we want this month and how many strategy sessions or appointments are we gonna need in order to make that happen? You could track a million other metrics, but those are the two that are gonna track your growth. When it comes to client retention, you need to be tracking what percentage of your clients are engaging with you on a monthly or quarterly review process and what's your churn ratio. Like, if you don't track that, it's not gonna go very well. And then from a profitability perspective, What was the revenue? What was the profitability? And are those numbers in line on an ongoing basis?
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