Bill builds books from webinar transcripts instead of writing from scratch. He records webinars, promotes them, then converts the transcriptions into chapters. The result sounds like him and reinforces his market position without months of writing.
You could swipe and deploy a book, or if you really want it to be yours, you could be a great writer and spend, you know, months writing it. Or like Bill did, he does his webinars consistently, promotes them, records them, has them transcribed. Those webinars then become the, the chapters that are very much in his voice, that are very much congruent with what he believes. And so that book is going to be completely unique to him and completely congruent with what he's selling and how he positions himself in the marketplace.
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