A marketer explains how shifting focus to industry association members transformed their SEO results. Instead of broad marketing, they targeted one specific audience and built authority faster. Strategic audience selection accelerated what would normally take years.
SEO is not a short-term marketing strategy. Building authority is not a short-term thing. You don't just show up and become an authority overnight, right? So you have to put the work in behind that, but that work will always pay off down the road. And through that authority building, that's really what happened with us. And we really, I think as I mentioned, we really started getting kind of feeling the beginning of that after we started marketing directly to the industry association people. I think that's where we started. And it was because we were put, we were, I guess we were pointing our efforts at the right audience. And that was a big thing. So, you know, essentially we were forcing ourselves to be on the stage in front of the right audience, if you want to think about it that way.
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