Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The 4 stages every agency goes through

Name: The 4 stages every agency goes through
Uploaded: 2026-01-26T14:52:59+00:00
Duration: 44 s
Channel: Joshua Nelson
Description: In this presentation, the speaker outlines a four‑stage growth framework for agencies based on monthly recurring revenue (MRR). The stages are: Startup…

26 Jan 2026 · 1 min

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In this presentation, the speaker outlines a four‑stage growth framework for agencies based on monthly recurring revenue (MRR). The stages are: Startup (under $10,000 MRR), Stability ($10,000‑$30,000 MRR), Scale ($40,000‑$70,000 MRR, where teams and systems begin to form), and Significance (over $83,000 MRR, on track for seven‑figure annual revenue). He stresses that each stage demands a distinct mindset, decision‑making approach, and set of strategies; tactics that work in the early phases will not suffice for reaching the 7‑figure level. The core message is to recognize the need to elevate thinking and deploy new strategies to break through each growth barrier.

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As we grow and scale our agencies, we all go through at least these 4 evolutions, right? From startup, you're less than $10,000 a month of recurring revenue, just trying to get things off the ground. To stability, between $10,000 and $30,000 a month of recurring revenue. To scale, $40,000 to $70,000, starting to put a team in place, starting to put some systems and procedures in place. All the way to significance, which is you're doing over $83,000 a month, you're on pace for 7 figures. And I want you to recognize that every one of these stages requires a different thought process, a different approach. Like the things that get get you to startup and stability aren't going to be the things that get you to 7 figures and beyond. So recognize you're going to have to elevate, you're going to have to make different decisions, you're going to have to deploy different strategies to break through these stages of growth.