Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The 5 Ps Business Model

Name: The 5 Ps Business Model
Uploaded: 2021-09-23T00:00:00+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this brief conversational segment, Speaker A introduces a framework he calls the "5 Ps" for building a business or service offering. The first P is…

23 Sept 2021 · 1 min

Watch on YouTube

0:56

In this brief conversational segment, Speaker A introduces a framework he calls the "5 Ps" for building a business or service offering. The first P is identifying the Problem to solve, which informs the second P, the Product (the solution). The third P, Plan, outlines how to acquire the first client. The fourth P, Proof, involves generating measurable results (e.g., 50 leads in the first month) to obtain a testimonial. The final P, Promotion, covers scaling the business and leveraging satisfied clients or team members to promote the offering. Speaker B adds that validating the result and securing a praising client makes promotion much easier. The dialogue emphasizes a step‑by‑step, results‑driven approach to launching and scaling a business.

Chapters

We have something that I teach and it's just called the, the 5 Ps. And I think the first thing you have to do is figure out what problem you're going to solve. And that's going to lead to the second P, which is the product, right? That's what it is you're actually going to do. And then you have to come up with a plan. Uh, the, the plan is how exactly, what does that look like? How do you get your first client? So now we need the proof. 50 leads the first month, and all of a sudden we have that testimonial. Your fifth thing is the promotion, and the promotion can be a couple of things. Promotion can just be scaling, but it's also having people in your business that you can promote with the business.
Validate that you can actually generate a result and prove the concept. And when you've got that proof and you've got a client that will sing your praises, the The promotion becomes so much easier.