At $50K–$70K revenue, the founder restructured the team by promoting doers into management roles and hiring externally to build an eight-person core team. This freed him to focus on deep work and strategy alongside a partner named Josh, improving overall productivity.
The way I stay productive when I'm constantly getting pulled into client fires is through our leadership team. So at the $50K to $70K mark, we decided to elevate our team of doers that we had hired, and it was a tough call. We had to make that realization of the people who we put in these positions aren't the ones that are in that managerial position that we're gonna need, and we're gonna need to elevate them, give them tools and training in order to have that leadership ability to move into, and those who didn't fit that position title and weren't able to move up, we sadly had to let go and hire from outside to get all 8 players. So that was a big piece of the puzzle for helping me focus on my productivity. And now I'm able to block my time and focus on deep work and content creation and all the other things that have to do with leading the company as a co-visionary with Josh.
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