Facebook's Adromeda update pushes advertisers to get creative. Video ads with third-party people, especially women, outperform owner-fronted videos. The best ads often look like normal social posts: a photo of the business owner with family or team, no sales pitch needed.
With the Adromeda update on Facebook, you've got to be a little bit more creative with your advertising. What we are seeing work really well in a lot of the agencies that we work with is a video-based ad. And what's interesting is, as the owner, typically you want to be the person, you want to be the face. But we found using other people, and a lot of times females on the videos, tends to get a higher watch rate, a higher click-through rate. So if you can pull that off, that works really well. But it also doesn't have to always be this complicated VSL video. Some of the most effective ads that we've used in recent years is just a personality angle. Not a fancy picture, but a picture of you with your family, picture of you with your team that feels very organic. It feels like an organic post with a message pulling them in. Hey, I'm the guy in this picture. I specialize in working with plumbing and HVAC companies, family-owned business. And if you're ready to finally get your internet marketing right, let's schedule a time to talk. Those simple picture slash angles work really well.
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