Host monthly webinars on core marketing fundamentals tailored to your niche. The speaker runs an annual "New SEO Formula" webinar covering website setup, content creation, and client case studies, which educates prospects while building authority and attracting qualified leads.
Chapters
The reason I do a webinar every single month is so that I have that new content going out and I've got a reason to remain top of mind and it makes me prolific with my industry, right? And of course that leads to better positioning, speaking opportunities, and prospects entering our world prepositioned to buy. But what topics would I talk about? What are some good topics for webinars? Well, what I found is just taking the fundamentals of online marketing and applying it to your niche works really, really well. So as an example, the New SEO Formula, right? Take whatever's happening in SEO and apply that to your niche. So every year I do a New SEO Formula session. I talk about how to set up the website and how to create the content. And of course I show examples of clients we work with and where they rank. So while I'm giving information and I'm building authority, I'm also seeding our expertise and seeding the results that we're able to generate.