Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The best way to avoid bad clients is clear positioning

Name: The best way to avoid bad clients is clear positioning
Uploaded: 2026-02-14T18:01:15+00:00
Duration: 25 s
Channel: Joshua Nelson
Description: In this concise segment, the speaker argues that the most effective method to keep undesirable clients away is to define explicitly the type of customers…

14 Feb 2026 · 0 min

Watch on YouTube

0:25

In this concise segment, the speaker argues that the most effective method to keep undesirable clients away is to define explicitly the type of customers you aim to serve. Focusing on plumbing and HVAC service contractors, the goal is to attract million‑dollar‑plus companies rather than one‑person operations. This clarity is communicated through advertising copy and reinforced within the sales funnel by asking qualifying questions—such as the number of service trucks owned and the current marketing budget. Prospects that don’t meet the high‑value criteria are promptly disqualified, preventing wasted effort on poor‑fit leads.

I think the best way to repel bad clients is make it clear who you want to serve. So in our case, working with plumbing and HVAC companies, like we want the million-dollar-plus plumbing company, not the one-man operator. And so we make that really clear in our advertising. Also within the funnel, you can ask certain questions on the front end to help extract like, how many trucks do you have right now? Or how much are you investing in marketing? And if they're not a good fit, you can immediately just kind of disqualify those opportunities.