An agency tested cold email, calling, and ads before landing on their best client acquisition method: Facebook ads targeting specific niches with case study testimonials, followed by a Zoom audit call where they demo their tracking system and customize the pitch based on what they learn.
You said that the case study funnel has been working well for you. Let's talk about where you're getting the clients from, or at least where the first seedling clients outside of the initial client— where did the first ones come from and where are they coming from now?
Yeah, so like many agencies, I've tried a million different things. Tried, you know, cold emailing, cold calling, you know, we tried mailers, we've tried PPC, we've tried Facebook ads, and by far the best results we get is testimony case studies using Facebook to dial into your, your, your specific niche, right? And so that's, that's been the biggest driver for us is getting them to show them a testimonial case study, getting them on a Zoom session, showing them, doing an audit for them real quick, showing them results that we get for our clients, showing them the system, the dashboard system that we use for call tracking. And, you know, learning more about their business.
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