A business owner uses Facebook groups to give free, public advice on industry questions instead of private messages. Answering openly makes them visible and trustworthy, which generates direct inquiries and referrals without paid ads.
It's all word of mouth right now. Facebook is a really good spot for us on that where people will reach out or tag me on it. Somebody has a question on something, I'll go in and answer it. At the beginning, it was me being heavy in Facebook groups for the industry, answering questions honestly and openly, you know, giving them advice, you know, sound advice and not asking for anything in return. You know, don't do as much as you want to do it. Don't do a direct message to a bunch of people that are asking or looking for something. Go on and answer the question out in the open in the group, and you'll have a ton of people that direct message you first. So, you know, just being, being accessible on, on Facebook and answering those questions have done a world of good for us. And then just being referred.
So it sounds like for you it's just being really good at what you do, being authentic, being honest. I found that the Facebook group strategy works really well, getting these groups, you know, being present, engaging in the conversation.
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