Google Ads wastes 30-40% of your budget on competitor searches. A heating-and-cooling business owner can fix this by using ChatGPT to list local competitors, then adding their names as exact-match negative keywords to stop paying when people search for rivals.
This is done wrong 99% of the time. Google is robbing you. 30 to 40% of all your traffic sucks. If somebody can answer this, what is 30 to 40% of all your traffic inside your Google Ads campaigns? Anybody know? Competitors. It's 1000% competitors. So if I got Johnson Heating and Cooling, then Smith Heating and Cooling is taking most of my traffic, and Wilson Heating and Cooling, and ABC Heating and Cooling. All of those are taking your traffic. So what are we gonna do? We're gonna live in the negatives. We're going to manage that. We do use AI to build out our competitor list, going into ChatGPT or Gemini and asking it, give me all the competitors, give me all the heating and cooling companies in a 25-mile radius, give me all their names. Where all of your overseas PPC managers do this wrong. Google allows you to add negative keywords and they want you to have them as exact negative keywords. Do you know why they're doing that? Because they're robbing you. Again, Google is trying to rob you. Make sure that you're getting robbed less than the next person. Efficiently robbed. [MUSIC] [MUSIC]
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
