Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The Impact of Pricing and Packaging

Name: The Impact of Pricing and Packaging
Uploaded: 2021-08-25T00:00:01+00:00
Duration: 52 s
Channel: Joshua Nelson
Description: In this brief interview, Speaker B outlines four key business changes that drove nearly a doubling of revenue, focusing on two primary levers: revising…

25 Aug 2021 · 1 min

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In this brief interview, Speaker B outlines four key business changes that drove nearly a doubling of revenue, focusing on two primary levers: revising the pricing structure and redesigning program packaging. Previously, services were offered à la carte, allowing customers to pick individual courses. By adjusting how prices are set and stacking services into bundled programs, the company increased perceived client value and improved revenue run rate. Speaker B emphasizes that both the amount charged and the method of charging are critical to growth.

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2 to 3 things that you changed in the business during that window of time that kind of helped you go, you know, almost double the revenue and kind of on this run rate. What were some of the key changes that were put in place?
I got 4 for you. Number 1 was the pricing. Yeah, the pricing structure and the program packaging. The first thing you told me I had to change was the pricing structure. And, you know, just dialing that in was just, Incredible. The pricing structure was the first thing that we implemented and really program packaging. You know, I didn't have packaging. I had à la carte courses, you know, pick this one or pick this or pick this. And being able to basically stack those services on each other allowed us to improve our client value. So, you know, that, that was huge. It's not just what you charge, it's how you charge as well.