Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

The Importance of Diversifying Your Client's Digital Marketing Strategy | Seven Figure Agency

Name: The Importance of Diversifying Your Client's Digital Marketing Strategy | Seven Figure Agency
Uploaded: 2023-08-11T19:31:36+00:00
Duration: 46 s
Channel: Joshua Nelson
Description: In this segment, the speaker advises marketing agencies to adopt a diversified service offering—combining website development, SEO, paid search…

11 Aug 2023 · 1 min

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In this segment, the speaker advises marketing agencies to adopt a diversified service offering—combining website development, SEO, paid search, tracking, and marketing automation—to deliver the leads and sales clients seek. By presenting this blended approach as a comprehensive solution, agencies can enhance their value proposition, justify higher fees, and create multiple performance hooks across channels. This strategy, proven across hundreds of agencies partnered with Sendfinger Agency, also boosts client retention by providing a broader set of services that keep clients engaged longer.

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You want to have a diversified strategy. What we found works best is if you can come to the client and say, "Hey, look, we're going to help you generate the results that you want, the leads and sales that you're after, and we found this blend of services works best: website, SEO, paid search, tracking, marketing automation." When you do it that way, you're going to have a, a better value proposition for the client base. You'll be able to charge more, but in addition, you'll be able to kind of blend the results across the variety of channels. That's been critical for us and the hundreds of agencies we work with in Sendfinger Agency to improve retention, right? When you have more hooks and you got more services, that's where you can really impact the client in terms of results, and you can impact your retention where clients stay with you longer.