A marketer with no budget can pitch influencers a free limited-time trial of their service, then ask for referrals. If the influencer endorses it, their credibility becomes your marketing engine.
If you don't have the money to spend, write down who are some people in that industry that have, that are influencers. Reach out to those people and offer to do whatever service it is you're going to provide for free for some of the influencers. And just say, look, I love what you're doing for the profession. This is one of the things we do. Would you, Is there any way I can do this service for you for free? You don't have to do it forever. You can either do it for a couple of weeks or do it for a month. But let them know, look, I want to do this for you. If it's working well, we just hope that you refer people to us. Because if you can get a couple of key influencers that are singing your praises, man, it changes everything. And then people start seeing you with the same authority that they see them with if they're the ones recommending you.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
